'Invisible Monsters' discusses fashion, the concept of beauty, the world plastic surgery and the people in it. This performance was based on a novel by the famous American writer Chuck Palahniuk.
Our job was to direct all creative advertising processes; from the initial idea to finding the right people for the best results.We managed the photographer, make-up artist and styling to execute the final look, right down to the model’s expressions.
Inspired by the novel we decided to introduce a visual trick - look closely, and you will see that the model has only four fingers.
We wanted to do something unexpected, that would not be seen immediately.